With the largest fashion fete gracing the Big Apple in less than a month, scores of stylistas have been salivating over the chic possibilities. Sensing a perfect opportunity to broadcast our fabulous vision of forty-plus style, Off Broadway Boutique has decided to participate in Fashion’s Night Out global celebration by hosting a party at our store on the Upper West Side. In promoting our collection of elegant pieces to women over forty of all sizes, we have succeeded in tapping into an often-overlooked market that is quickly asserting itself as a lucrative force in retail.
“One of the reasons why we’ve been successful for over forty years is because we’re one of the few boutiques in New York that specifically caters to real women,” owner and Countess of Glamour, Lynn Dell, proudly declares. “We’ve never been about chasing the latest trends because we’ve been far too busy establishing timeless style amongst fifty-something women who live for looking fabulous.” With a vast selection of wardrobe pieces and glamorous jewelry that are handpicked by Ms. Dell and her seasoned staff, Off Broadway Boutique thrives in presenting its faithful clientele with choices that will fit every size, style, and way of life. In participating in Fashion’s Night Out, we plan on establishing a new kind of lucrative customer – the 40+ fashionista.
With our personalized take on styling for bodies that range from slender to full-figured, Off Broadway Boutique has earned a well-deserved reputation as a New York fashion institution in a way that exceeds other designer boutiques and department stores. As noted fashion blogger, Ari Seth Cohen observes, visiting the shop will prompt the most selective of stylistas to spend “all afternoon playing dress-up in a collection of over 40 years of new or vintage clothing and accessories.” It is that enthusiastic outlook that Off Broadway Boutique hopes to inspire in the fashion industry’s impression of women over forty who embrace that baby boomer chic.
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